NuxGame Partners With Basher Agency to Support Operator Growth

NuxGame and Basher Agency, a performance marketing company that focuses on player acquisition and conversion for iGaming companies, established a new partnership. The collaboration brings together two different areas of expertise — platform technology and traffic – to help operators grow more efficiently.

NuxGame provides a flexible iGaming software platform that supports operators at every stage, from launch to scaling. This partnership gives operators that use the NuxGame platform access to campaigns that are intended to draw in the right players and turn traffic into long-term revenue.

In all regulated markets, Basher Agency supports iGaming companies in developing and executing performance-driven marketing strategies, including their managed services, where they provide iGaming clients with full affiliate, marketing, and CRM managed services. Their strategy is centered on data, precise targeting, and outcomes that promote long-term player growth.

As an online casino games aggregator and platform provider, NuxGame connects operators with content suppliers, operational tools, and back-office functionality. 

By combining this infrastructure with Basher’s traffic expertise, operators receive a more complete setup that covers both technology and acquisition.

Basher Agency brings strong marketing know-how to this partnership. They understand how to drive results in a competitive environment, and we value their practical approach. Together, we can offer operators solutions that help them move forward

Yanina Kaplya

Chief Marketing Officer at NuxGame

NuxGame focuses on building reliable platforms, while we focus on bringing players who actually convert. This partnership allows both sides to do what they do best and deliver meaningful results for operators

Jose Vargas

Co-Founder and Director at Basher Agency

NuxGame and Basher Agency will continue working together on joint initiatives aimed at supporting operators with both technology and marketing. The partnership reflects a shared focus on efficiency, clarity, and real outcomes in an industry that continues to evolve.