Make Every Bet Feel Rewarding With Our New Online Casino Rakeback Feature

The moment a player places their first bet is your best shot at building loyalty. Most online casino software platforms reward wins or compensate losses. But what if you rewarded the gameplay itself? That’s the logic behind Rakeback, the latest feature in the NuxGame iGaming platform retention toolkit.

First results from operators using Rakeback showed up to 15% higher Day-7 retention and an 8% increase in repeat deposits compared to cashback-only systems.

Cashback only works when players lose. Rakeback gives them something back just for playing — and that’s what builds loyalty from the first game on. You control the setup, manage the costs, and use it across every game you offer.

What Is Rakeback and Why Should Casino Operators Care?

Let’s take a closer look at this new feature. With Rakeback:

• A fixed percentage of every bet (win or lose) is returned to the player.
• This return is calculated based on the house edge (the casino’s built-in profit on each game, following the formula: 100% – RTP) and an operator-defined share.
• The reward goes directly to the player’s real balance.
• It’s active, automatic, and rewarding by nature.

Here’s why Rakeback works so well for operators:

• Drives long-term retention.
• Encourages continuous betting and service exploration.
• Works equally well for high-stakes and casual players.
• Provides predictable spend for marketing and loyalty budgets.
• Early adopters saw 12% lower churn in the first month and 9% ARPU growth.

The best part is that it just runs in the background, so your team doesn’t have to manage it, and players don’t need to figure anything out.

How Rakeback Builds Player Habits

What makes Rakeback so effective is how invisible-yet-impactful it is. Players don’t have to lose money to feel rewarded. They just play and watch their balance grow back in small, satisfying increments.

Rakeback encourages:

• Consistent logins (+18% weekly logins).
• Higher bet volume (+11% increase in average bets).
• Exploration of more games and categories for boosted rakeback games.
• Positive reinforcement tied to activity, not risk.

This is especially valuable in markets like sweepstakes casino software, where onboarding new players can be tricky. Rakeback offers a gentle nudge toward engagement, without the pressure of complex bonus schemes.

Customize Everything. Complicate Nothing

We built Rakeback to be easy for players — and even easier for operators to manage. Here’s what you can customize:

• Percentage returned per bet.
• Eligible game providers and titles.
• Segmentation by player tier.
• Reward frequency (real-time).

Rakeback comes with these benefits to save you time:

• No provider-side changes needed.
• Full transparency in reports.
• Effortless integration into your existing platform.

You can be running a niche sweepstakes site or a major multi-brand operation: in either case, Rakeback fits in like it was always there.

Rakeback works great by itself, but it gets even better when paired with the Achievements feature from NuxGame. It’s auto-reward mode: players earn back while playing. Achievements, on the other hand, give players clear goals and progress they can see. It’s a powerful combo that stimulates player activity. 

Bottom Line: Give Players a Reason to Keep Playing

Every operator talks about retention. With Rakeback, you actually provide it. It’s subtle, effective, and designed to support sustainable growth across every segment of your online casino. Are you launching new verticals, reactivating churned players, or improving online casino gaming experience for your players? In either case, Rakeback is guaranteed to give you the advantage without added risk. Because when every bet feels like a win, players keep coming back. Contact NuxGame today to see the new feature in action!