NuxGame Shortlisted for Marketing Campaign of the Year — B2B at the EGR Operator Awards 2026

We have good news to share: NuxGame is on the shortlist for the EGR Operator Awards 2026 in the Marketing Campaign of the Year — B2B category. This category is new for 2026. It is part of the supplier section of the awards, and 12 nominees made the shortlist, from game studios to sports betting and casino platform providers. The winners will be announced in London on 24 November. 

What the Category Rewards

According to EGR, this award goes to the supplier or service provider with the most innovative and creative in-house marketing campaign of the past year. Entries could only cover activities between September 2025 and August 2026. Judges score every entry on four criteria:

• Commercial success of the campaign.
• Originality and creativity.
• Direct results, such as acquisition and revenue.
• Meeting core objectives and strengthening brand values.

That window includes Shrimply the Best, the campaign we launched in October 2025 for SiGMA Central Europe in Rome. The name is a play on the phrase “simply the best”, and the idea carried real product news: our Game Aggregator, our sweepstakes casino software, and a first look at Spin Wheel, which went live on the platform that December. We set the campaign’s targets in sales terms, from qualified meetings to new sales opportunities.

Why This Shortlist Matters to Us 

For an iGaming platform provider, marketing has a practical job. Our products are technical, from APIs to game aggregation and gamification tools. Marketing has to explain them in simple words, so that an operator can quickly see what a product can do for them.

The category looks at creativity and results together, and that is the balance we aim for. This shortlist means a lot to all of us. Credit goes to our in-house marketing team, led by CMO Yanina Kaplya.

What’s Next 

EGR will name the winners on 24 November 2026 at the Roundhouse in London. Until then, our focus stays the same: explaining what NuxGame technology can do for operators in simple, creative terms.

If you are planning a sportsbook or casino launch, or looking for a more flexible platform and Game Aggregator setup, let’s talk. We would be happy to show you how NuxGame can help you reach your business goals.