EN

Optimove

2012

Since

500+

Brands Using Optimove

56%

EGR Power 50 Using Optimove

Optimove is a customer-led marketing platform with a real-time Customer Data Platform as the foundation. It helps iGaming industry operators unify player data, segment audiences, and orchestrate personalized, multichannel campaigns that are tested and optimized by AI.

Optimove also includes a Digital Experience Platform for real-time web and app personalization, along with built-in incrementality measurement using productized control groups — so teams can see the true impact of every campaign.

About Optimove

  • Customer-Led Marketing Platform
  • Real-Time Customer Data Platform
  • AI Optimization of Campaign Flows
  • Multichannel Messaging: Email, SMS, Mobile Push, In-App, Web Push, Digital Ads
  • Digital Experience Personalization for Web and App
  • Incrementality Measurement With Productized Control Groups
  • iGaming Pulse: Daily Industry Benchmarks and KPIs

Optimove Services and Functionality

  • Real-Time CDP. Puts each player’s data in one place to help you segment and personalize messages.
  • Audience Segmentation. Group players by behavior and value, with AI emphasizing new opportunities.
  • Journey Orchestration. Plan, trigger, and sequence multichannel campaigns across the player lifecycle.
  • AI Optimization. Self-optimizing AI agents test and improve journeys automatically.
  • Digital Experience Platform. Personalize website and app content in real time (search results, bet slip recommendations, casino lobby, and more).
  • Live Sports Marketing. Deliver real-time, event-based messages during live sports.
  • Promotions Engine. Run CRM-powered personalized promotions and optimize generosity spend.
  • Gamification. Orchestrate AI-driven gamification via integrations with leading partners.
  • Measurement and Attribution. Use productized control groups to quantify uplift across KPIs (NGR, GGR, deposits, and more).
  • iGaming Pulse. Access daily industry-wide KPIs to compare performance.

Optimove Benefits for Casino Operators

  • Grow Player Value With Personalization. Set AI-optimized journeys that adapt to behavior across channels.
  • Move Faster With Unified Data. Activate segments from a real-time CDP and launch targeted campaigns quickly.
  • Protect Margins on Bonuses. Use AI-based generosity spend optimization to effectively personalize offers.
  • Prove What Works. Use control groups to measure lift in revenue, deposits, and other KPIs, then adjust budget and strategy.
  • Compare With the Market. Check daily KPIs in iGaming Pulse and spot where to improve.

Ready to Start?

Have any questions concerning game providers? Feel free to contact us right now!

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