What is the current state of the online gambling market in Albania and the wider Balkans?

The Albanian online gambling market has shown steady growth, with increasing interest in Albanian iGaming and European iGaming operators targeting the Balkan region. Licensed online gambling services and operators are expanding offerings, including online sports betting, casino games, and betting shops. Market estimates discussed in industry reports highlight significant potential — some forecasts reference figures approaching 2 billion in wider regional turnover — driven by both land-based and online gaming. Key hubs like Tirana host regulatory and commercial activity as the Albanian online gambling market modernizes

How does the new gambling regulation and gambling law affect betting and gambling businesses?

The new regulatory framework, including draft law updates introduced by the Ministry of Finance and Economy and reviewed in February 2024, aims to strengthen the legal framework and gambling legislation. Changes affect betting licenses, registration requirements for gambling operators, player protection measures, and anti-money laundering controls for cash transactions and payment of winnings. Operators must adapt to tighter regulatory frameworks, including compliance with licensed financial processes and reporting standards, to remain registered in Albania and to operate legally.

Can international iGaming operators obtain betting licenses and be registered in Albania?

Yes. The updated gambling regulation and licensing process allows European iGaming and other international gambling operators to apply for betting licenses and register in Albania, provided they meet the criteria set by the gaming authority and ministries, such as the Ministry of Finance. Licensed operators must comply with the legal framework, demonstrate responsible gambling and player protection measures, and meet anti-money laundering requirements set out by the regulatory framework.

What forms of gambling and online betting are permitted under the current regulatory framework?

The forms of gambling permitted include online sports betting, games of chance, casino-style online gaming, real-time virtual live games, and land-based betting. The new law clarifies types of gambling, forms of online gambling, and rules for betting activities, including restrictions on illegal gambling and requirements for licensed online platforms and betting shops. The gaming authority issues guidance on permitted gambling services and forms of gambling that are compliant with the gambling law.

How will changes in regulation impact affiliates, media buyers, and advertising strategies?

Updated gambling legislation affects strategies for media buyers, geo for affiliates, and marketing of gambling services. New restrictions may limit promotional geos, require clearer responsible gambling messaging, and impose compliance checks for affiliate programs. Affiliates and operators must adapt to the new regulatory framework to avoid illegal gambling promotion, align with the gaming authority’s standards, and ensure advertising targets compliant markets, such as those allowing licensed online operators.

What compliance and anti-money laundering measures should gambling operators implement?

Operators in the Albanian iGaming sector must implement robust AML procedures, monitor cash transactions and the payment of winnings, conduct KYC checks with licensed financial partners, and report suspicious activity to authorities. The regulatory framework emphasizes the prevention of money laundering and the role of financial agents in maintaining compliance. Compliance also includes verifying that betting and gambling platforms are licensed online and follow player protection measures to reduce the risk of illegal gambling and financial crime.

How does the regulatory environment affect players and responsible gambling?

The gambling regulation introduces enhanced player protection measures, mandatory responsible gambling tools, and clearer dispute resolution procedures. Licensed online platforms must present self-exclusion options, deposit limits, and real-time monitoring to prevent problem gambling. These measures aim to increase trust in the Albanian online gambling market in Albania, ensuring safer gambling activities both online and at land-based venues.

What opportunities and challenges does the iGaming sector in Albania face through 2026 and beyond?

The Albanian iGaming and online sports betting market presents new opportunities, including the expansion of licensed operators, steady growth in the online gambling market, and increased interest from European iGaming firms. Challenges include aligning with the new law and regulatory framework, addressing illegal gambling, ensuring robust enforcement of gambling legislation, and developing reliable payment solutions. Successful operators that comply with the gaming authority and the Ministry of Finance requirements can capture significant market share and help build a regulated, transparent betting market based on GGR metrics.

January 20, 2026

Industry Insights

iGaming Albania 2026: How a Reopened Market Is Turning Into a New European Opportunity

Albania has strong potential to become a new European hub for the iGaming business. After a five-year ban, sports betting has become legal again. Legalization limited the number of operators and introduced strict iGaming regulations and compliance requirements. International brands and B2B providers find the market extremely attractive. It has low competition and is digital and mobile-first.

Now we will discuss the situation in the gambling market of Albania today. We will provide figures, data, and information to support operators seeking to establish an iGaming enterprise in Albania.

Quick Facts

Albania is opening a regulated market after a 5-year ban.

Not only games but also sports betting are now legal.

The regulator issues high-cost, long-term gambling licenses.

The market is expected to grow to $310M by 2030.

The Albanian iGaming market is attractive to a young, mobile audience.

Market Overview: iGaming in Albania in 2026

The iGaming industry in Albania is still small but growing rapidly. According to available data, the market turnover in 2025–2026 will exceed $278 million, with an average annual growth rate of about 2.5%. Currently, the market is segmented as follows:

Sports betting: 45% of the market share.
Online slots: 25%.
Live casino games: 18%.
State lotteries: 7%.
Esports betting: 3%.
Poker: 2%.

The fast growth of the Albania gaming industry makes it attractive to both operators and various platforms.

Gambling Licenses in Albania: Costs, Conditions, and Compliance

At present, gambling licenses in Albania are regulated by the Gambling Regulatory Authority. Licenses are of 10 types depending on the kind of services you intend to provide. The following requirements need to be fulfilled by the applicants for a license:

License validity: 10 years.
Minimum company capital: about €400,000.
Experience in the gambling business: more than 3 years in EU/OECD countries.
Company turnover: over €19.8 million.
A local office in Albania is mandatory.
Compliance with KYC and AML policies.
Payment methods must be through Albanian banks or licensed e-money services.

The cost of starting an online casino legally starts at €3.9 million, with flexible terms and installment options. Operators should also note tax rates: 15% GGR, 3% annual turnover tax, and 15% tax on player winnings.

Platform and Technical Requirements for iGaming Operators

To start your gaming business in the Albanian market, you will also need a legal and certified iGaming platform. It is important that the platform supports the following:

Monitoring via API for the regulator.
Secure payments through local banks.
Player verification.

Mobile optimization and full interface localization are also essential for your online casino. Many operators use international B2B providers for platforms and content. For example, you can always contact us if you plan to launch in the Albanian market. We are ready to offer you turnkey solutions and access to thousands of games from leading providers.

Player Profile and Demand Trends in the Albanian Market

The target audience is another key factor to consider when opening an online casino in Albania. Interestingly, the Albanian market is largely occupied by a younger audience who tends to adopt digital and mobile modes of gaming. The current market situation is as follows:

Age: 21–39 years old (60% of players).
Gender: 65% male / 35% female.
Geography: urban, 77% internet penetration.
Preferences: live betting on football, basketball, and esports.

Note that full-scale iGaming casinos in the country are still limited. However, local players are increasingly interested in slots and live dealer games.

Payments and Localization: Building Trust With Albanian Players

Is Albania expensive for local payments? You can’t really call it cheap, as all transactions must go through licensed local banks or e-money systems. Below is a list of popular payment methods among local players:

Bank transfer: 8%
Mobile banking: 52%
E-wallet: 21%
Cryptocurrencies: 15%
Agent transfers: 4%

Localization in ALL (Albanian Lek) and support for payments in euros increase trust in your platform and boost player conversion rates.

Marketing and Affiliates: Growth Channels in a Low-Competition Market

The market now offers great opportunities for affiliate programs. CPA and RevShare rates are quite high, especially when it comes to sports events. You can attract referrals through multiple channels — social media, SEO promotion, and mobile apps. Choosing the right affiliate program can become an excellent strategy for growing your business.

Opportunities vs. Risks: Is Albania the Right Market for Your iGaming Business?

After analyzing the current gambling market in Albania, we identified key advantages and disadvantages of this region. Study this information carefully to clearly understand whether this direction fits your business.

Advantages:

Early market entry.
Young mobile audience.
Sports culture.
Limited licenses.

Risks:

Strict regulator oversight.
Grey area with payments and domains.
High iGaming compliance requirements.

Albania rewards disciplined market entry. Operators should launch with a single product, confirm player demand, and learn regulatory processes gradually. Only after this foundation is secure should expansion follow. Trying to launch a full portfolio right from the start often increases risk and makes progress slower.

Denis Kosinsky

Chief Operating Officer at NuxGame

How to Obtain an iGaming License in Albania: Step-by-Step

We also prepared a simple step-by-step guide to help an operator get a gaming license in Albania and start their gambling business:

Check legal status. Make sure there are no legal issues that could lead to a license denial.
Set up a local office. Even if you are a large global company, a locally registered office in Albania is required.
Prepare financial documents. Include information about your company’s turnover, capital, and financial guarantees for players.
Develop a business plan and implement KYC/AML systems.
Choose a certified gambling platform that supports all necessary features.
Coordinate with local banks and integrate local payment systems.
Prepare reporting documentation for the regulator.
Participate in the competitive selection process.
Receive the license for 10 years if all checks are successfully passed.

Final Outlook: Why Early Entry Matters in Albania’s iGaming Market

The iGaming business in Albania offers excellent growth opportunities and a strong start in 2026. The market is young, restrictions were only recently lifted, there are few licensed and legal operators, and the audience is young, mobile, and sports-oriented. Your success in this market will depend on several key factors:

Compliance with the law.
Localization of interface and payment options.
A reliable platform.
Financial guarantees.

Entering the market early will allow you to secure a leading position and reach stable profits in a short time. If you are interested in this direction, contact NuxGame specialists for consultation and to select the right platform.

SHARE THIS ARTICLE