We’re always happy to share insights from the heart of NuxGame—and this time, it’s an exclusive sit-down with our very own Chief Marketing Officer, Yanina Kaplya, featured in a recent Mr. Gamble Q&A. From bold industry trends to the human side of tech, Yanina shares where iGaming is headed, what operators should watch out for, and how NuxGame is building the future—together with our partners.

What’s Next in iGaming? NuxGame’s 2025 Outlook

Looking ahead, Yanina highlights three major trends already shaping the 2025 iGaming roadmap:

These aren’t just buzzwords—they’re top of mind at every industry event, and NuxGame is actively developing around them. Our product team is focused on making these innovations easy to adopt, helping operators stay competitive without the guesswork.

It’s Not Just About AI—It’s About Using It Right

AI continues to reshape iGaming—from personalization to fraud prevention—but knowing how to apply it is what makes the difference.

“The real value lies not in AI itself, but in the people who know how to use it effectively,” says Yanina.

At NuxGame, we combine powerful AI capabilities with expert human support. Our AI tools already power everything from content generation to real-time player recommendations. In 2025, we’re going even further—developing AI agents to assist operators with day-to-day platform operations.

What’s New from NuxGame in 2025?

We’re rolling out several exciting updates:

  • A next-level risk management system
  • Enhanced bonus tools and gamification mechanics
  • Improved integration and content management tools for game providers
  • Smarter promotional tools designed to boost operator efficiency
    In short: smarter tools, better player experiences, and more ways for operators to grow.

Gamification That Engages

Gamification isn’t just about bells and whistles—it’s about driving engagement. In 2024, we launched:

  • Tier levels and live achievement tracking
  • A revamped loyalty program with exclusive offers
  • A built-in rewards shop
  • PvP battles and referral programs
    For 2025, we’re going a step further with live chat, quests and challenges, avatar collections, and new social features to boost player interaction.

A Powerful Partner Ecosystem

NuxGame works with a wide network of experts—from game studios to CRM providers, payment systems, and affiliates. This diverse ecosystem means we’re constantly listening, learning, and refining our platform to solve real operator pain points.

We also help operators migrate from outdated or underperforming platforms—offering the tools, tech, and team support they’ve been missing.

The Human Side of Marketing in iGaming

Yanina’s journey into iGaming began over six years ago, transitioning from IT outsourcing to product marketing. What drew her in? The creativity, the pace, and—most of all—the people.

“The most rewarding part of NuxGame is the team. We work like a Formula 1 pit crew—fast, coordinated, and always focused on winning together.”

Leadership, Empathy, and the Power of Asking for Help

Success in this space isn’t just about hard skills. Yanina credits her progress to persistence, curiosity, and emotional intelligence. Her advice to other women entering the iGaming industry?

“Don’t be afraid to ask for help or mentorship. No one makes it alone, and most people are happy to support someone just starting out.”

Behind the Scenes: Currency Conversion in Crypto Casinos

NuxGame’s platform handles crypto conversions with precision:

  • We use a real-time currency exchange system backed by multiple APIs
  • Data from CoinMarketCap and two backup sources helps prevent volatility issues
  • Conversion rates vary depending on the game provider’s setup (real-time or interval-based updates)
    All crypto balances are converted to fiat in-game at the time of each transaction—ensuring stability and fairness for players.

The Road Ahead: Open Ecosystems and Disruptive Innovation

What excites Yanina most about the future?

“I’m passionate about open ecosystems and co-opetition—where competitors also collaborate. True innovation happens when creativity and connection come together.”

As we look forward, NuxGame is focused on evolving UX design, building smarter engagement tools, and pushing gamification even further.

At NuxGame, we’re not just following trends—we’re setting them.
Want to build your iGaming business with us? Reach out to our team and let’s create something great together.