Online casino operators aren’t short on content, that’s a fact. They’ve got features. They’ve got providers. They’ve got a growing player base with shrinking attention spans. The real challenge these days is transforming gameplay into loyalty, making marketing measurable, and scaling without sacrificing speed. That’s where the right partnership comes in.
At NuxGame, we believe operators don’t need more content for the sake of content: they primarily need tools that work together. Our online casino software is crafted to speed up integration and growth: plug in the right games, localize fast, optimize bonuses, and keep players coming back.
One content partner we see operators returning to again and again is 3 Oaks Gaming. They know what players want — and how to keep them playing. Yanina Kaplya, Chief Marketing Officer at NuxGame, caught up with Yuliia Muratova, Head of Marketing at 3 Oaks Gaming, to get her take on what’s bringing results in 2025 and how their team continues to create games that are both popular and profitable.
Yanina: Yuliia, why do you think Hold & Win mechanics are still trending — in 3 words?
Yuliia: And just like that… Engaging. Profitable. Timeless.
Yanina: There’s a certain elegance to something that just clicks, right? Hold & Win mechanics continue to be one of the top performers across our operator platforms. When supported by a clean design and lightning-quick performance (the kind of system our turnkey casino solution is known for), 3 Oaks games naturally boost stronger retention. And when it comes to amplifying that success… Yuliia, what’s your most-used promo tool?
Yuliia: Tournaments are the most-used promo tool, because it drives player engagement, boosts game visibility, and creates a competitive excitement that keeps audiences coming back. The Tournaments promo tool is turning standard gameplay into a dynamic, social experience that not only extends session times but also increases retention and monetization. Tournaments also provide operators with measurable performance races and work as a highly effective strategy for launching new titles across networks.
Yanina: It’s always interesting to see how something as structured as a tournament can feel so personal to players. That brings me to another part of your strategy… Why localize so many markets?
Yuliia: Firstly, in a global market, finely localized games stand out, and 3 Oaks Gaming positions itself as a flexible and responsive provider, not a one-size-fits-all supplier. 3 Oaks’ games combine innovation, quality, and player-first design in a way that few others do. In every new market we enter, our aim is not to follow trends but to set them with such flashy titles as Lucky Penny, More Magic Apple, 3 Super Hot Chillies, and Coin Volcano.
Localization guarantees that players engage with games in their native language, cultural context, and preferred themes, which significantly bolsters the user experience and loyalty. By choosing content for specific regions, 3 Oaks supports regional operator needs and compliance standards, making it easier for partners to promote games.
Yanina: I really admire how intentional your approach is, especially in how you merge creative thinking with regional expertise. We’ve found that operators running a crypto casino value this balance even more, since users crave something new (but not unfamiliar). And speaking of personality… What slot title makes you laugh?
Yuliia: Super Sticky Piggy :-)
Yanina: It honestly made me smile! Sometimes we forget that iGaming, at its heart, is about enjoyment — and Super Sticky Piggy is such a joyful reminder of that. Fun, cheeky branding like this creates instant emotional connection, especially when backed by top-level mechanics. Our clients running on NuxGame’s iGaming platform often request player-favorite titles like this one for front-page placement.
It’s just one more reason we’re proud to feature 3 Oaks in our catalog of top-tier online casino game developers. But while some titles bring instant joy, others tend to go a bit too far… Yuliia, what do you think is overhyped in slots right now?
Yuliia: Today many slots are overloaded with complex features, complicated bonus levels, multi-level mini games, and confusing mechanics. While these may look catchy and attractive in a demo, they often confuse players, reduce playability, and slow down game cycles. From 3 Oaks Gaming’s point of view, this trend doesn’t increase efficiency. First of all, players thirst for clarity, rhythm, and high-impact moments, that’s what really attracts and gives satisfaction.
Yanina: You’ve wrapped it up perfectly: sometimes it’s the simplest experiences that stay with us longest. Thank you again, Yuliia, for such an open and thoughtful exchange. I truly believe partnerships like ours are what push the iGaming industry forward!
