The difference between average and exceptional in iGaming isn’t always visible. But it’s always felt — especially in live games, where reaction time, human tone, and technical clarity determine whether players stay or drift away.
In this new Nuxclusive conversation, Mihails Limonovs, Account Manager at Winfinity, joins Yuliia Soroka, Provider Manager at NuxGame, to talk about the small details that create massive impact for operators running live dealer content.
NuxGame works with partners who bring real value, top-of-the-line software, and a shared standard of quality. As an iGaming software provider, we know what it takes to optimize for player focus and operational freedom. This conversation digs into the details that players feel, hidden in plain sight, and how live gaming is adapting to meet the ever-growing player demands.
Yuliia: We hear this from operators all the time: players won’t wait. If your live game glitches for even a second, they move on. Speed is the power source of engagement, round count, and retention these days. So Mihails, when it comes to live casinos, how do milliseconds translate to money? And how is Winfinity making those micro-moments faster and more profitable for operators?
Mihails: In life the phrase “less is more” is often true, but as for the world of i-Gaming, “the more, the better” is sometimes the way to go: more games, more options, more fun! And at Winfinity, we understand this like no other provider — more rounds equal better experience for both the players and casinos, since every millisecond saved adds up to hours at the end of the month. Because of that Winfinity has invested a lot of resources into building our in-house AI recognition systems for baccarat and roulette tables, which allows our games to be fast paced, smooth and precise. Time is a resource and we respect the time of our clients.
Yuliia: Well said, and we’ve seen that too. The operators we support through our online casino software are always looking for ways to run high-frequency tables with full player engagement. Winfinity’s use of in-house AI really shows how tech can balance emotional connection with technical speed. But while timing is the foundation of engagement, trust is emotional. So Mihails, let’s talk about presence — why does body language still matter at the live table?
Mihails: For the same reasons it matters in real life chats: we humans are always looking for non-verbal ques to understand where the conversation is going (and whether we can trust the person we are talking to). And because of that Winfinity has invested a great deal into our Academy — to teach the dealers how to properly communicate with players both verbally and non-verbally. There is a reason why players choose live gaming, and it is definitely not to see a robotic performance on the tables.
Yuliia: Absolutely! Those subtle dealer cues are what separate a generic stream from a real experience. It’s something we always account for in how our platform supports live content. Even live casino game shows rely on emotional connection as much as mechanics. Mihails, when thinking about how the casino and people work together (from tech to table presence), what’s one thing players feel but never see?
Mihails: They don’t see our product and tech teams constantly improving features. They don’t see the precision of our patented shoe or our AI recognition systems. But they feel the result — fast, glitch-free, professional gameplay that defines Winfinity. Our teams all work together to guarantee that players get the best experience. And while players don’t see this effort, they definitely feel it and sense that there is a reason why Winfinity stepped onto the main stage of iGaming, asserting itself to be one of the top providers. We’re constantly improving the live casino experience and adding new technical and marketing features, so that players feel what real live gaming is — and once they try the best, they start to demand more from the industry as a whole.
Yuliia: You’ve touched on something we see every day, Mihails. The best iGaming services are first and foremost about the invisible details that are felt through every click. Players sense when the rhythm is off, when latency creeps in, or when the table doesn’t feel “alive.” And they sense just as quickly when it’s all running flawlessly.
That’s where our turnkey casino software comes in: making sure the infrastructure behind live tables can keep up with the content on top. And with Winfinity’s attention to pace and presence, it’s a partnership that truly brings both style and substance. We partner with teams like Winfinity because they care about the same thing — creating gameplay flows that last longer than trends. And that’s the kind of reliability operators can truly rely on.
