When done right, SEO powers both visibility and revenue: and we take that very seriously at NuxGame. That’s why Olga Beregova, SEO Manager at NuxGame, made her way to one of the year’s most actionable digital marketing events: SEO Vibes Summit 2025. Representing our trusted online casino software provider, Olga acquired the latest industry intelligence in regards to what it takes to boost traffic and visibility in iGaming in 2025. 

For any iGaming operator trying to win on Google, the summit illuminated routes to persistent success when well-thought-out content meets the inner workings of an iGaming platform. If you’ve ever struggled to transform traffic into loyal players, this event provided a solid engagement strategy.

The Summit’s Main Message: SEO Becomes GEO

Search is not dying; it’s merely changing its face. That was the central message at SEO Vibes Summit 2025 in Zakopane, hosted by WhitePress. Companies’ SEO strategies must now speak AI fluently to truly make an impact and stay competitive in the industry. The summit focused on the next era: GEO, or Generative Engine Optimization.

Olga summed up: “We’re in the midst of a transition where AI assistants are replacing traditional search engines. This leads us to gradually switch from Search Engine Optimization to Generative Engine Optimization. It basically comes down to optimizing for what AI tells people, not solely what search engines show them.”

This redefinition is especially vital for specialists focused on the online casino business model, where organic discovery stimulates acquisition and player retention. 

We’ve shared the main discussion priorities at the summit below:

  • Using AI tools to boost cross-platform SEO performance.
  • Customizing casino content for ChatGPT, Meta AI, and DeepSeek.
  • Bolstering growth with AI-backed content creation.
  • Perfecting link-building to resonate with AI’s new ranking signals.
  • Skyrocketing regional expansion through localized SEO methods.

Our iGaming software provider company is invariably on a mission to walk in line with iGaming trends, and Olga’s presence at SEO Vibes shows our commitment to giving operators the most up-to-date tools to grow stronger, engage players, and stay in front.

Wrapping It All Up: Work With NuxGame’s Pros!

GEO is redefining iGaming these days. What worked last year may already be outdated; and that’s why our professionals are always striving to polish their knowledge. With Olga Beregova bringing new ideas from SEO Vibes 2025, our strategies are now matched to where search (and success) are heading.

Organic traffic remains the most cost-effective growth engine, it’s true, but only if you make your gambling site highly adaptable. And that’s where the NuxGame team can help you in a major way. We always go the extra mile to apply the best tactics for the sake of our clients’ progress, no matter how speedily the market changes. Let’s get in touch and strengthen your business together!